Cultural capital is a superpower.
We help clients build it, and then leverage it.
Selected projects
Ideation, design and launch of The Guide – a skunkworks content discovery platform for DStv, Africa’s biggest broadcaster.
By reinventing the TV guide, and introducing dynamic playlists, we helped promote content discovery and boost trial to millions of subscribers.
Multichoice | DStv
The Wound
Brand and global marketing for the groundbreaking LGBT+ film The Wound.
Winner of 27 international awards and 15 nominations. The film was shortlisted for the Best Foreign Language Film at the 90th Academy Awards.
Ardmore
Brand strategy and creative for Ardmore Design, the iconic ceramics cooperative, ahead of an expansion into homeware and textiles, and collaborations with Hermès and Cole & Son.
Urucu Media
Brand and positioning for Urucu – Africa’s most compelling independent film and TV production company.
McDonald’s x Gert-Johan Coetzee
A irreverent and playful collaboration between McDonald’s (Agency: Leo Burnett) and Gert-Johan Coetzee to celebrate the 50th anniversary of the Big Mac®.
Gert-Johan Coetzee
A new brand world for South Africa’s most celebrated fashion designer.
