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Reinventing the TV guide for Africa’s largest satellite broadcaster

Television came to South Africa in 1976, offering one channel and five hours of programming a day. TV recording was unheard of, and channel surfing was a distant dream. Today, there’s more to watch, and more ways to watch, than ever before. But in a world of infinite choice, viewers need a guide to help them discover fresh new content.

We partnered with Eject Media and DStv’s internal editorial and digital teams to create a smart, personalised playlist platform. Our work included strategy, brand and broadcast identity design, platform development and systems integration, and a marketing and communication strategy to help promote DStv’s newest digital guide.

Identity development

Grid system

Out of home

Broadcast identity

Fight the FOMO

From inspired playlists of curated content to channel and show highlights, The Guide was designed as the ultimate antidote to channel-surfing.

Print advert

Digital media palette

Mobile view

Desktop view

Website

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