A new brand for South Africa’s favourite couturier

Gert-Johan Coetzee asked us to develop a new brand architecture, identity system and website for his clothing label. We defined three key brand experiences, each with a specific audience in mind: Couture and bespoke bridal wear, prêt-à-porter, and a new high-street diffusion line.

Our work spanned strategy, brand development, content development, pattern design, merchandising, packaging, web development and marketing.