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A new brand for South Africa’s favourite couturier

Gert-Johan Coetzee asked us to develop a new brand architecture, identity system and website for his clothing label. We defined three key brand experiences, each with a specific audience in mind: Couture and bespoke bridal wear, prêt-à-porter, and a new high-street diffusion line.

Our work spanned strategy, brand development, content development, pattern design, merchandising, packaging, web development and marketing.

Parent brand
COUTURE
Prêt-à-porter
GERT

Photography by Aubrey Jonsson

Stationery

Photography by Nick Boulton

Packaging

Photography by Nicole Laxton

This is fashion for standing out, not blending in.

Packaging

Event collateral

"We’re for the fashionistas, the opinionistas, the instagirls..."

Photography by Eunice driver

Packaging

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